WhatsApp is a powerful messaging platform with tons of tools for businesses. Not only is it great for customer service, but it can be the platform of choice for payment collection, marketing, and more!
One handy tool is the newsletter feature. It’s a WhatsApp bulk messaging system that allows you to send marketing materials to your customer base, reaching them on a platform they use regularly. WhatsApp messages have a 98 percent open rate, making newsletter campaigns a colossal hit. Get the best WhatsApp bulk messaging service by visiting this website.
Request Users to Opt In
Before you start a campaign, build your recipient list by asking your customers to opt-in to receive promotional materials. WhatsApp has a pretty strict policy about sending spam messages. The platform wants to protect users while giving businesses plenty of marketing power. The opt-in system is one way they get the best of both worlds.
When users opt-in, they provide their WhatsApp contact and full consent to receive marketing messages.
Choose a Stylish Template
WhatsApp doesn’t let you send free-form newsletter messages. That might seem like a bummer, but it’s to protect the platform from spam. WhatsApp requires newsletters to use one of its many templates to make things easier to analyze. The templates look great and offer plenty of content flexibility to pack a punch.
Make It Personalization
WhatsApp bulk messaging is a great way to reach thousands of customers in a few clicks. But that doesn’t mean your newsletters can’t have a personal flare. Use audience segmentation techniques to deliver newsletters catering to your customer’s preferences and needs. You’ll have to create multiple versions of your content, but that extra step can make your marketing efforts stand out.
Don’t Go Overboard
Our last tip is to be mindful of how many newsletters you send. As mentioned earlier, WhatsApp takes spam seriously. Every business account using this feature has a quality score. Send too much, and you may notice that your sending quota becomes much lower.
Make every newsletter count. Instead of sending mindless marketing materials, craft impactful content that makes a difference.
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